If you're wondering if your social media strategy is working, you're not alone. A lot of business owners struggle to figure out whether their efforts are paying off. Fortunately, there are a few things you can do to benchmark your accounts and get a better idea of how you're doing. In this blog post with Digimind Social Analytics, we will discuss some tips for analysing and benchmarking your social media accounts. By following these tips, you'll be able to see exactly how well your strategy is working and make necessary adjustments as needed!
First, let's take a look at some general tips for benchmarking your social media accounts:
1. Know your goals. What are you hoping to achieve with your social media strategy? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can start measuring your progress towards them.
2. Set up Google Analytics. Google Analytics is a free tool that allows you to track your website traffic. This is valuable information because it can tell you where your visitors are coming from (including social media sites). It also lets you see how long they stay on your site and what pages they view. Setting up Google Analytics is a bit technical, but there are plenty of tutorials online that can help you get started.
3. Use social media analytics tools. Most social media platforms (Facebook, Twitter, Instagram, etc.) have their own built-in analytics tools. These tools can provide you with valuable insights into your social media performance. For example, Facebook Insights lets you see how many people have seen and engaged with your posts. Twitter Analytics shows you how many impressions (views) your tweets are getting. And Instagram Insights provides data on things like the number of views and engagements for each of your posts.
4. Compare yourself to others in your industry. Once you have some baseline data, it can be helpful to compare your performance to other businesses in your industry.
